So take NVIDIA's improvements today and factor in additional improvements from a 20 nm production process and we could see a new breed of high-end NVIDIA GPUs with less power consumption than existing mid-range GPUs today (think of a 100 W Titan). These first Maxwell GPUs are still built on a 28 nanometer production process - you'd typically see big efficiency improvements only when moving to a new process node, which would be the 20 nanometer process coming in late 2014. What makes NVIDIA's achievement even more impressive is that they did it without new GPU manufacturing technology. Power efficiency is also very important in today's mobile sector because it eats into your battery capacity. Every ounce of power a graphics card consumes is turned into heat, which has to be peeled off the GPU, generating noise in the process. NVIDIA has been hard at work fighting the biggest enemy of graphics technology today: power consumption. It is a quantum leap forward in GPU technology, not because of its performance, but its performance with very little power consumed. NVIDIA's new GeForce GTX 750 Ti unleashes the company's 'Maxwell' architecture.